Market research

Below are the description of all the uses of the working document “Market research”:

“Market Research” is a tool/technique for the process “Plan Procurement management”.
Market research includes examination of industry and specific vendor capabilities. Procurement teams may leverage information gained at conferences, online reviews and a variety of sources to identify market capabilities.
The team may also refine particular procurement objectives to leverage maturing technologies while balancing risks associated with the breadth of vendors who can provide the materials or services desired.

This definition was found in the PMBOK V5

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